diff --git a/components/HeroHeadline.tsx b/components/HeroHeadline.tsx
index 7f21c02..771ca6d 100644
--- a/components/HeroHeadline.tsx
+++ b/components/HeroHeadline.tsx
@@ -1,36 +1,17 @@
-'use client';
-
-import { getVariant } from '@/lib/ab-test';
-
-const HERO_VARIANTS = {
-  A: {
-    headline: 'Turn Marketing Into a Machine.',
-    subline:
-      'Custom digital systems that capture leads, nurture prospects, and measure what matters.',
-  },
-  B: {
-    headline: 'Your Marketing, on Autopilot.',
-    subline:
-      'Digital marketing systems that run while you run your business.',
-  },
-};
-
 /**
- * Renders hero headline and subline with the correct A/B variant.
- * Must be loaded with dynamic(ssr: false) so getVariant() runs during
- * first client render (before paint), avoiding content flash and CLS.
+ * Static hero headline. Engineering-first positioning, May 2026 reposition.
+ * (Previous A/B test on marketing-firm framing was retired alongside the
+ * positioning shift — there wasn't enough traffic for an A/B to reach
+ * significance, and the direction was already decided.)
  */
 export default function HeroHeadline() {
-  const { variant } = getVariant('hero_headline_v1');
-  const copy = HERO_VARIANTS[variant];
-
   return (
     <>
       <h1 className="text-3xl md:text-5xl font-bold mb-4 text-[#00ff00]">
-        {copy.headline}
+        Founders ship MVPs. We ship them to production.
       </h1>
       <p className="text-lg md:text-xl text-[#00ff00]/70 mb-8 max-w-2xl mx-auto">
-        {copy.subline}
+        Senior engineering for AWS, Next.js, Python, and AI agent systems — the work that actually has to last.
       </p>
     </>
   );
diff --git a/components/HeroSection.tsx b/components/HeroSection.tsx
index fab8a7d..395ea7c 100644
--- a/components/HeroSection.tsx
+++ b/components/HeroSection.tsx
@@ -1,26 +1,12 @@
 'use client';
 
 import { useState, useCallback } from 'react';
-import dynamic from 'next/dynamic';
 import Image from 'next/image';
 import { ArrowRight } from 'lucide-react';
 import { trackEvent } from '@/lib/tracking';
 import TurnstileField from './TurnstileField';
 import ReviewStrip from './ReviewStrip';
-
-const HeroHeadline = dynamic(() => import('./HeroHeadline'), {
-  ssr: false,
-  loading: () => (
-    <div>
-      <h1 className="text-3xl md:text-5xl font-bold mb-4 text-[#00ff00]">
-        Turn Marketing Into a Machine.
-      </h1>
-      <p className="text-lg md:text-xl text-[#00ff00]/70 mb-8 max-w-2xl mx-auto">
-        Custom digital systems that capture leads, nurture prospects, and measure what matters.
-      </p>
-    </div>
-  ),
-});
+import HeroHeadline from './HeroHeadline';
 
 export default function HeroSection() {
   const [email, setEmail] = useState('');
diff --git a/lib/tracking.ts b/lib/tracking.ts
index 3bb7b2c..60e6319 100644
--- a/lib/tracking.ts
+++ b/lib/tracking.ts
@@ -9,7 +9,7 @@
  * so it persists across soft navigations but resets on new tabs.
  */
 
-import { getVariant, type ExperimentResult } from './ab-test';
+import { type ExperimentResult } from './ab-test';
 
 // ---------------------------------------------------------------------------
 // Types
@@ -89,7 +89,6 @@ export function initSession(): SessionContext {
   }
 
   const utms = parseUTMs();
-  const experiment = getVariant('hero_headline_v1');
 
   const ctx: SessionContext = {
     session_id: generateSessionId(),
@@ -99,7 +98,6 @@ export function initSession(): SessionContext {
     ...(utms.utm_campaign && { utm_campaign: utms.utm_campaign }),
     ...(utms.utm_term && { utm_term: utms.utm_term }),
     ...(utms.utm_content && { utm_content: utms.utm_content }),
-    experiment,
   };
 
   try {