diff --git a/src/index.test.ts b/src/index.test.ts
index ad1348f..5988490 100644
--- a/src/index.test.ts
+++ b/src/index.test.ts
@@ -109,4 +109,32 @@ describe('requestDOMPermit', () => {
       document.body.innerHTML = '';
     });
   });
+  test('should accept an explicit DOM element and generate a unique key', () => {
+    const el = document.createElement('div');
+    el.dataset.key = 'my-custom-key';
+    el.dataset.clone = 'true';
+    document.head.innerHTML =
+      '<meta data-react-helmet="true" name="generator" content="PL NEWS WEB">';
+
+    document.body.appendChild(el);
+
+    const promise = requestDOMPermit(el);
+    const generatedKey = el.dataset.key;
+    expect(generatedKey).toMatch(/^my-custom-key-\d+$/);
+
+    const listener = jest.fn(() => {
+      window.dispatchEvent(
+        new CustomEvent('decoyActive', {
+          detail: { key: generatedKey },
+        })
+      );
+    });
+    window.addEventListener('decoy', listener);
+    return promise.then(res => {
+      expect(listener).toHaveBeenCalled();
+      expect(res).toEqual([el]);
+      document.head.innerHTML = '';
+      document.body.innerHTML = '';
+    });
+  });
 });
diff --git a/src/index.ts b/src/index.ts
index 5fadbe9..c51bf7a 100644
--- a/src/index.ts
+++ b/src/index.ts
@@ -99,8 +99,8 @@ export const getApplication = memoize(
     return isGeneratedBy('PL NEWS WEB')
       ? APPLICATIONS.PLN
       : isGeneratedBy('PL CORE')
-      ? APPLICATIONS.PLC
-      : null;
+        ? APPLICATIONS.PLC
+        : null;
   }
 );
 
@@ -125,8 +125,8 @@ export const getTier = memoize(function _getTier(): TIERS | null {
   return areAnyPartialsInHostname(['presentation-layer.abc'])
     ? TIERS.PREVIEW
     : areAnyPartialsInHostname(['www.abc', 'newsapp.abc'])
-    ? TIERS.LIVE
-    : null;
+      ? TIERS.LIVE
+      : null;
 });
 
 // Store references to PL decoy activation requests and granted DOM permits
@@ -140,11 +140,11 @@ export const whenDOMReady: Promise<void> = new Promise(resolve =>
     /in/.test(document.readyState)
       ? setTimeout(advanceAfterReadyStateComplete, 9)
       : getGeneration() !== GENERATIONS.PL ||
-        PresentationLayerCustomEvents.AH in window
-      ? resolve()
-      : window.addEventListener(PresentationLayerCustomEvents.AH, () =>
-          resolve()
-        );
+          PresentationLayerCustomEvents.AH in window
+        ? resolve()
+        : window.addEventListener(PresentationLayerCustomEvents.AH, () =>
+            resolve()
+          );
   })()
 );
 
@@ -172,11 +172,21 @@ function bindGlobalRevocationHandler() {
   });
 }
 
+/** Counter to create unique keys for requestDomPermit when key not provided */
+let autoKeyIndex = 0;
 // Allow us to obtain a permit to modify the DOM at various points
 export function requestDOMPermit(
-  key: string,
+  keyOrElement: string | HTMLElement,
   onRevokeHandler?: () => void
 ): Promise<true | HTMLElement[]> {
+  let key: string;
+  if (typeof keyOrElement === 'string') {
+    key = keyOrElement;
+  } else {
+    const baseKey = keyOrElement.dataset.key || 'auto-key';
+    key = `${baseKey}-${autoKeyIndex++}`;
+    keyOrElement.dataset.key = key;
+  }
   return whenDOMReady.then(
     () =>
       new Promise(resolve => {