diff --git a/src/forms-opportunities/guidance-handlers/guidance-high-form-views-low-conversions.js b/src/forms-opportunities/guidance-handlers/guidance-high-form-views-low-conversions.js
index 45851e112a..8e3226dc07 100644
--- a/src/forms-opportunities/guidance-handlers/guidance-high-form-views-low-conversions.js
+++ b/src/forms-opportunities/guidance-handlers/guidance-high-form-views-low-conversions.js
@@ -40,7 +40,7 @@ export default async function handler(message, context) {
     const wrappedGuidance = { recommendations: guidance };
     opportunity.setGuidance(wrappedGuidance);
     opportunity.setUpdatedBy('system');
-    await addSuggestions(opportunity, suggestions);
+    await addSuggestions(opportunity, suggestions, context);
     await opportunity.save();
     log.debug(`[Form Opportunity] [Site Id: ${siteId}] high-form-views-low-conversions guidance updated oppty : ${JSON.stringify(opportunity, null, 2)}`);
   }
diff --git a/src/forms-opportunities/guidance-handlers/guidance-high-page-views-low-form-nav.js b/src/forms-opportunities/guidance-handlers/guidance-high-page-views-low-form-nav.js
index 0b34506463..defbca81ab 100644
--- a/src/forms-opportunities/guidance-handlers/guidance-high-page-views-low-form-nav.js
+++ b/src/forms-opportunities/guidance-handlers/guidance-high-page-views-low-form-nav.js
@@ -40,7 +40,7 @@ export default async function handler(message, context) {
     const wrappedGuidance = { recommendations: guidance };
     opportunity.setGuidance(wrappedGuidance);
     opportunity.setUpdatedBy('system');
-    await addSuggestions(opportunity, suggestions);
+    await addSuggestions(opportunity, suggestions, context);
     await opportunity.save();
     log.debug(`[Form Opportunity] [Site Id: ${siteId}] high-page-views-low-form-nav guidance updated oppty: ${JSON.stringify(opportunity, null, 2)}`);
   }
diff --git a/src/forms-opportunities/guidance-handlers/guidance-high-page-views-low-form-views.js b/src/forms-opportunities/guidance-handlers/guidance-high-page-views-low-form-views.js
index 78f52a047f..78073c0fe8 100644
--- a/src/forms-opportunities/guidance-handlers/guidance-high-page-views-low-form-views.js
+++ b/src/forms-opportunities/guidance-handlers/guidance-high-page-views-low-form-views.js
@@ -39,7 +39,7 @@ export default async function handler(message, context) {
     const wrappedGuidance = { recommendations: guidance };
     opportunity.setGuidance(wrappedGuidance);
     opportunity.setUpdatedBy('system');
-    await addSuggestions(opportunity, suggestions);
+    await addSuggestions(opportunity, suggestions, context);
     await opportunity.save();
     log.debug(`[Form Opportunity] [Site Id: ${siteId}] high-page-views-low-form-views guidance updated oppty: ${JSON.stringify(opportunity, null, 2)}`);
   }
diff --git a/src/forms-opportunities/guidance-handlers/suggestion-utils.js b/src/forms-opportunities/guidance-handlers/suggestion-utils.js
index 6c1ca1212e..0c528b15ea 100644
--- a/src/forms-opportunities/guidance-handlers/suggestion-utils.js
+++ b/src/forms-opportunities/guidance-handlers/suggestion-utils.js
@@ -11,6 +11,7 @@
  */
 
 import { v4 as uuidv4 } from 'uuid';
+import { Suggestion as SuggestionDataAccess } from '@adobe/spacecat-shared-data-access';
 
 function getEmptyVariationList() {
   return [
@@ -35,6 +36,7 @@ function getEmptyVariationList() {
 export async function addSuggestions(
   opportunity,
   newSuggestions,
+  context = {},
 ) {
   let variations = [];
 
@@ -42,10 +44,15 @@ export async function addSuggestions(
     variations = [...newSuggestions];
   }
 
+  const requiresValidation = Boolean(context?.site?.requiresValidation);
+  const suggestionStatus = requiresValidation
+    ? SuggestionDataAccess.STATUSES.PENDING_VALIDATION
+    : SuggestionDataAccess.STATUSES.NEW;
+
   const existingSuggestions = await opportunity.getSuggestions();
 
-  if (existingSuggestions && existingSuggestions.length > 0) {
-    if (existingSuggestions[0].data && existingSuggestions[0].data.variations) {
+  if (existingSuggestions?.length > 0) {
+    if (existingSuggestions[0]?.data?.variations) {
       // replacing the entire variations with the new ones
       existingSuggestions[0].data.variations = variations;
     }
@@ -56,7 +63,7 @@ export async function addSuggestions(
         opportunityId: opportunity.opportunityId,
         type: 'CONTENT_UPDATE',
         rank: 1,
-        status: 'PENDING_VALIDATION',
+        status: suggestionStatus,
         data: {
           variations: variations.length > 0 ? variations : getEmptyVariationList(),
         },
diff --git a/test/audits/forms/guidance-handlers/guidance-high-form-views-low-conversions.test.js b/test/audits/forms/guidance-handlers/guidance-high-form-views-low-conversions.test.js
index 96204d16de..9a6bee596a 100644
--- a/test/audits/forms/guidance-handlers/guidance-high-form-views-low-conversions.test.js
+++ b/test/audits/forms/guidance-handlers/guidance-high-form-views-low-conversions.test.js
@@ -16,6 +16,7 @@ import { expect, use } from 'chai';
 import sinon from 'sinon';
 import { ok } from '@adobe/spacecat-shared-http-utils';
 import sinonChai from 'sinon-chai';
+import { Suggestion as SuggestionDataAccess } from '@adobe/spacecat-shared-data-access';
 import { FORM_OPPORTUNITY_TYPES } from '../../../../src/forms-opportunities/constants.js';
 import handler from '../../../../src/forms-opportunities/guidance-handlers/guidance-high-form-views-low-conversions.js';
 
@@ -142,6 +143,105 @@ describe('Guidance High Form Views Low Conversions Handler', () => {
     expect(existingOpportunity.addSuggestions).to.be.calledOnce;
   });
 
+  it('should create suggestion with NEW status when context.site.requiresValidation is false', async () => {
+    const existingOpportunity = {
+      getData: sinon.stub().returns({ form: 'https://example.com', formsource: '.form' }),
+      getType: sinon.stub().returns(FORM_OPPORTUNITY_TYPES.LOW_CONVERSION),
+      setAuditId: sinon.stub(),
+      setGuidance: sinon.stub(),
+      addSuggestions: sinon.stub(),
+      save: sinon.stub().resolvesThis(),
+      getId: sinon.stub().resolves('testId'),
+      getSuggestions: sinon.stub().resolves([]),
+      setUpdatedBy: sinon.stub(),
+      opportunityId: 'opp-123',
+    };
+    dataAccessStub.Opportunity.allBySiteId.resolves([existingOpportunity]);
+    context.site = { requiresValidation: false };
+
+    const messageWithoutSuggestions = {
+      auditId: 'audit-id',
+      siteId: 'site-id',
+      data: {
+        url: 'https://example.com',
+        form_source: '.form',
+        guidance: 'Some guidance'
+      },
+    };
+    await handler(messageWithoutSuggestions, context);
+
+    const addSuggestionsCall = existingOpportunity.addSuggestions.getCall(0);
+    expect(addSuggestionsCall).to.exist;
+    const suggestionList = addSuggestionsCall.args[0];
+    expect(suggestionList[0].status).to.equal(SuggestionDataAccess.STATUSES.NEW);
+  });
+
+  it('should create suggestion with PENDING_VALIDATION status when context.site.requiresValidation is true', async () => {
+    const existingOpportunity = {
+      getData: sinon.stub().returns({ form: 'https://example.com', formsource: '.form' }),
+      getType: sinon.stub().returns(FORM_OPPORTUNITY_TYPES.LOW_CONVERSION),
+      setAuditId: sinon.stub(),
+      setGuidance: sinon.stub(),
+      addSuggestions: sinon.stub(),
+      save: sinon.stub().resolvesThis(),
+      getId: sinon.stub().resolves('testId'),
+      getSuggestions: sinon.stub().resolves([]),
+      opportunityId: 'opp-123',
+      setUpdatedBy: sinon.stub(),
+    };
+    dataAccessStub.Opportunity.allBySiteId.resolves([existingOpportunity]);
+    context.site = { requiresValidation: true };
+
+    const messageWithoutSuggestions = {
+      auditId: 'audit-id',
+      siteId: 'site-id',
+      data: {
+        url: 'https://example.com',
+        form_source: '.form',
+        guidance: 'Some guidance'
+      },
+    };
+    await handler(messageWithoutSuggestions, context);
+
+    const addSuggestionsCall = existingOpportunity.addSuggestions.getCall(0);
+    expect(addSuggestionsCall).to.exist;
+    const suggestionList = addSuggestionsCall.args[0];
+    expect(suggestionList[0].status).to.equal(SuggestionDataAccess.STATUSES.PENDING_VALIDATION);
+  });
+
+  it('should create suggestion with NEW status when context.site.requiresValidation is undefined (backwards compat)', async () => {
+    const existingOpportunity = {
+      getData: sinon.stub().returns({ form: 'https://example.com', formsource: '.form' }),
+      getType: sinon.stub().returns(FORM_OPPORTUNITY_TYPES.LOW_CONVERSION),
+      setAuditId: sinon.stub(),
+      setGuidance: sinon.stub(),
+      addSuggestions: sinon.stub(),
+      save: sinon.stub().resolvesThis(),
+      getId: sinon.stub().resolves('testId'),
+      getSuggestions: sinon.stub().resolves([]),
+      setUpdatedBy: sinon.stub(),
+      opportunityId: 'opp-123',
+    };
+    dataAccessStub.Opportunity.allBySiteId.resolves([existingOpportunity]);
+    // context.site not set - simulates legacy callers
+
+    const messageWithoutSuggestions = {
+      auditId: 'audit-id',
+      siteId: 'site-id',
+      data: {
+        url: 'https://example.com',
+        form_source: '.form',
+        guidance: 'Some guidance'
+      },
+    };
+    await handler(messageWithoutSuggestions, context);
+
+    const addSuggestionsCall = existingOpportunity.addSuggestions.getCall(0);
+    expect(addSuggestionsCall).to.exist;
+    const suggestionList = addSuggestionsCall.args[0];
+    expect(suggestionList[0].status).to.equal(SuggestionDataAccess.STATUSES.NEW);
+  });
+
   it('should not create empty suggestion if any suggestion found', async () => {
     const existingOpportunity = {
       getData: sinon.stub().returns({ form: 'https://example.com', formsource: '.form' }),