diff --git a/jboss-as7/extension/src/main/java/org/switchyard/as7/extension/deployment/SwitchYardDeployment.java b/jboss-as7/extension/src/main/java/org/switchyard/as7/extension/deployment/SwitchYardDeployment.java
index a50a86ae..fbfceb74 100644
--- a/jboss-as7/extension/src/main/java/org/switchyard/as7/extension/deployment/SwitchYardDeployment.java
+++ b/jboss-as7/extension/src/main/java/org/switchyard/as7/extension/deployment/SwitchYardDeployment.java
@@ -105,6 +105,8 @@ public void start(final List<Component> components) {
             Thread.currentThread().setContextClassLoader(module.getClassLoader());
             setDeploymentState(SwitchYardDeploymentState.INITIALIZING);
 
+            _deployment.initName();
+
             _appServiceDomain = _domainManager.createDomain(_deployment.getName(), _deployment.getConfig());
 
             // Override the default Camel ThreadPoolFactory to allow for naming