diff --git a/src/msg/producer/writer/consumer_writer.go b/src/msg/producer/writer/consumer_writer.go
index 57bdca89b2..a8426f4894 100644
--- a/src/msg/producer/writer/consumer_writer.go
+++ b/src/msg/producer/writer/consumer_writer.go
@@ -27,6 +27,7 @@ import (
 	"io"
 	"net"
 	"sync"
+	"sync/atomic"
 	"time"
 
 	"github.com/uber-go/tally"
@@ -45,6 +46,7 @@ const (
 
 var (
 	errInvalidConnection = errors.New("connection is invalid")
+	errWriteInProgress   = errors.New("write in progress")
 	u                    uninitializedReadWriter
 )
 
@@ -107,10 +109,13 @@ type consumerWriterImpl struct {
 	connRetrier retry.Retrier
 	logger      *zap.Logger
 
-	resetCh chan struct{}
-	doneCh  chan struct{}
-	wg      sync.WaitGroup
-	m       consumerWriterMetrics
+	resetCh           chan struct{}
+	doneCh            chan struct{}
+	wg                sync.WaitGroup
+	m                 consumerWriterMetrics
+	isActive          int32
+	activeWriteDoneCh chan error
+	activeWriteTimer  *time.Timer
 
 	nowFn     clock.NowFn
 	connectFn connectFn
@@ -150,17 +155,20 @@ func newConsumerWriter(
 
 	connOpts := opts.ConnectionOptions()
 	w := &consumerWriterImpl{
-		addr:        addr,
-		router:      router,
-		opts:        opts,
-		connOpts:    connOpts,
-		ackRetrier:  retry.NewRetrier(opts.AckErrorRetryOptions()),
-		connRetrier: retry.NewRetrier(connOpts.RetryOptions().SetForever(defaultRetryForever)),
-		logger:      opts.InstrumentOptions().Logger(),
-		resetCh:     make(chan struct{}, 1),
-		doneCh:      make(chan struct{}),
-		m:           m,
-		nowFn:       time.Now,
+		addr:              addr,
+		router:            router,
+		opts:              opts,
+		connOpts:          connOpts,
+		ackRetrier:        retry.NewRetrier(opts.AckErrorRetryOptions()),
+		connRetrier:       retry.NewRetrier(connOpts.RetryOptions().SetForever(defaultRetryForever)),
+		logger:            opts.InstrumentOptions().Logger(),
+		resetCh:           make(chan struct{}, 1),
+		activeWriteDoneCh: make(chan error, 1),
+		activeWriteTimer:  time.NewTimer(200 * time.Millisecond),
+		isActive:          0,
+		doneCh:            make(chan struct{}),
+		m:                 m,
+		nowFn:             time.Now,
 	}
 	w.connectFn = w.connectNoRetry
 
@@ -195,6 +203,38 @@ func (w *consumerWriterImpl) Address() string {
 // Write should fail fast so that the write could be tried on other
 // consumer writers that are sharing the message queue.
 func (w *consumerWriterImpl) Write(connIndex int, b []byte) error {
+	// mark as active if not already active.
+	if !atomic.CompareAndSwapInt32(&w.isActive, 0, 1) {
+		return errWriteInProgress
+	}
+
+	// start the timer and write in a goroutine.
+	w.activeWriteTimer.Reset(200 * time.Millisecond)
+	go func() {
+		// write and notify done.
+		// make it non-blocking by dropping the returned err.
+		select {
+		case w.activeWriteDoneCh <- w.write(connIndex, b):
+		default:
+			<-w.activeWriteDoneCh
+		}
+
+		// stop the timer.
+		w.activeWriteTimer.Stop()
+
+		// mark the write as inactive.
+		atomic.CompareAndSwapInt32(&w.isActive, 1, 0)
+	}()
+
+	select {
+	case err := <-w.activeWriteDoneCh:
+		return err
+	case <-w.activeWriteTimer.C:
+		return errWriteInProgress
+	}
+}
+
+func (w *consumerWriterImpl) write(connIndex int, b []byte) error {
 	w.writeState.RLock()
 	if !w.writeState.validConns || len(w.writeState.conns) == 0 {
 		w.writeState.RUnlock()