diff --git a/action.yml b/action.yml
index 7b8bb1da8..ca6219456 100644
--- a/action.yml
+++ b/action.yml
@@ -36,6 +36,10 @@ inputs:
   custom_tag:
     description: "Custom tag name. If specified, it overrides bump settings."
     required: false
+  force_update:
+    description: "Updates the sha of a tag if it already exists"
+    required: false
+    default: "false"
   custom_release_rules:
     description: "Comma separated list of release rules. Format: `<keyword>:<release_type>`. Example: `hotfix:patch,pre-feat:preminor`."
     required: false
diff --git a/src/action.ts b/src/action.ts
index 2a073169e..83e3a8d35 100644
--- a/src/action.ts
+++ b/src/action.ts
@@ -12,7 +12,7 @@ import {
   mapCustomReleaseRules,
   mergeWithDefaultChangelogRules,
 } from './utils';
-import { createTag } from './github';
+import { createTag, listTags } from './github';
 import { Await } from './ts';
 
 export default async function main() {
@@ -22,6 +22,7 @@ export default async function main() {
     | 'false';
   const tagPrefix = core.getInput('tag_prefix');
   const customTag = core.getInput('custom_tag');
+  const forceUpdate = /true/i.test(core.getInput('force_update'));
   const releaseBranches = core.getInput('release_branches');
   const preReleaseBranches = core.getInput('pre_release_branches');
   const appendToPreReleaseTag = core.getInput('append_to_pre_release_tag');
@@ -69,10 +70,8 @@ export default async function main() {
 
   const prefixRegex = new RegExp(`^${tagPrefix}`);
 
-  const validTags = await getValidTags(
-    prefixRegex,
-    /true/i.test(shouldFetchAllTags)
-  );
+  const tags = await listTags(/true/i.test(shouldFetchAllTags));
+  const validTags = await getValidTags(tags, prefixRegex);
   const latestTag = getLatestTag(validTags, prefixRegex, tagPrefix);
   const latestPrereleaseTag = getLatestPrereleaseTag(
     validTags,
@@ -218,7 +217,8 @@ export default async function main() {
     return;
   }
 
-  if (validTags.map((tag) => tag.name).includes(newTag)) {
+  const tagExists = tags.map((tag) => tag.name).includes(newTag);
+  if (tagExists && !forceUpdate) {
     core.info('This tag already exists. Skipping the tag creation.');
     return;
   }
@@ -228,5 +228,5 @@ export default async function main() {
     return;
   }
 
-  await createTag(newTag, createAnnotatedTag, commitRef);
+  await createTag(newTag, createAnnotatedTag, tagExists, commitRef);
 }
diff --git a/src/github.ts b/src/github.ts
index 908a6996e..77cc79c8f 100644
--- a/src/github.ts
+++ b/src/github.ts
@@ -4,7 +4,7 @@ import { Await } from './ts';
 
 let octokitSingleton: ReturnType<typeof getOctokit>;
 
-type Tag = {
+export type Tag = {
   name: string;
   commit: {
     sha: string;
@@ -15,6 +15,8 @@ type Tag = {
   node_id: string;
 };
 
+export type Tags = Await<ReturnType<typeof listTags>>;
+
 export function getOctokitSingleton() {
   if (octokitSingleton) {
     return octokitSingleton;
@@ -68,6 +70,7 @@ export async function compareCommits(baseRef: string, headRef: string) {
 export async function createTag(
   newTag: string,
   createAnnotatedTag: boolean,
+  update: boolean,
   GITHUB_SHA: string
 ) {
   const octokit = getOctokitSingleton();
@@ -85,10 +88,20 @@ export async function createTag(
     });
   }
 
-  core.debug(`Pushing new tag to the repo.`);
-  await octokit.git.createRef({
-    ...context.repo,
-    ref: `refs/tags/${newTag}`,
-    sha: annotatedTag ? annotatedTag.data.sha : GITHUB_SHA,
-  });
+  if (update) {
+    core.info(`Updating existing tag ${newTag} on the repo.`);
+    await octokit.git.updateRef({
+      ...context.repo,
+      ref: `tags/${newTag}`,
+      sha: annotatedTag ? annotatedTag.data.sha : GITHUB_SHA,
+      force: true,
+    });
+  } else {
+    core.info(`Pushing new tag to the repo.`);
+    await octokit.git.createRef({
+      ...context.repo,
+      ref: `refs/tags/${newTag}`,
+      sha: annotatedTag ? annotatedTag.data.sha : GITHUB_SHA,
+    });
+  }
 }
diff --git a/src/utils.ts b/src/utils.ts
index 8952c345e..55934c715 100644
--- a/src/utils.ts
+++ b/src/utils.ts
@@ -2,24 +2,16 @@ import * as core from '@actions/core';
 import { prerelease, rcompare, valid } from 'semver';
 // @ts-ignore
 import DEFAULT_RELEASE_TYPES from '@semantic-release/commit-analyzer/lib/default-release-types';
-import { compareCommits, listTags } from './github';
+import { compareCommits, Tags } from './github';
 import { defaultChangelogRules } from './defaults';
-import { Await } from './ts';
-
-type Tags = Await<ReturnType<typeof listTags>>;
-
-export async function getValidTags(
-  prefixRegex: RegExp,
-  shouldFetchAllTags: boolean
-) {
-  const tags = await listTags(shouldFetchAllTags);
 
+export async function getValidTags(tags: Tags, prefixRegex: RegExp) {
   const invalidTags = tags.filter(
     (tag) =>
       !prefixRegex.test(tag.name) || !valid(tag.name.replace(prefixRegex, ''))
   );
 
-  invalidTags.forEach((name) => core.debug(`Found Invalid Tag: ${name}.`));
+  invalidTags.forEach((tag) => core.debug(`Found Invalid Tag: ${tag.name}.`));
 
   const validTags = tags
     .filter(
diff --git a/tests/action.test.ts b/tests/action.test.ts
index 413e7bfae..0ae2e057a 100644
--- a/tests/action.test.ts
+++ b/tests/action.test.ts
@@ -3,6 +3,7 @@ import * as utils from '../src/utils';
 import * as github from '../src/github';
 import * as core from '@actions/core';
 import {
+  clearInputs,
   loadDefaultInputs,
   setBranch,
   setCommitSha,
@@ -33,6 +34,7 @@ describe('github-tag-action', () => {
     jest.clearAllMocks();
     setBranch('master');
     setCommitSha('79e0ea271c26aa152beef77c3275ff7b8f8d8274');
+    clearInputs();
     loadDefaultInputs();
   });
 
@@ -47,9 +49,7 @@ describe('github-tag-action', () => {
         .mockImplementation(async (sha) => commits);
 
       const validTags: any[] = [];
-      jest
-        .spyOn(utils, 'getValidTags')
-        .mockImplementation(async () => validTags);
+      jest.spyOn(github, 'listTags').mockImplementation(async () => validTags);
 
       /*
        * When
@@ -62,6 +62,7 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v0.0.1',
         expect.any(Boolean),
+        false,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -77,9 +78,7 @@ describe('github-tag-action', () => {
         .mockImplementation(async (sha) => commits);
 
       const validTags: any[] = [];
-      jest
-        .spyOn(utils, 'getValidTags')
-        .mockImplementation(async () => validTags);
+      jest.spyOn(github, 'listTags').mockImplementation(async () => validTags);
 
       /*
        * When
@@ -92,6 +91,7 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v0.0.1',
         expect.any(Boolean),
+        false,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -116,9 +116,7 @@ describe('github-tag-action', () => {
           node_id: 'string',
         },
       ];
-      jest
-        .spyOn(utils, 'getValidTags')
-        .mockImplementation(async () => validTags);
+      jest.spyOn(github, 'listTags').mockImplementation(async () => validTags);
 
       /*
        * When
@@ -154,9 +152,7 @@ describe('github-tag-action', () => {
           node_id: 'string',
         },
       ];
-      jest
-        .spyOn(utils, 'getValidTags')
-        .mockImplementation(async () => validTags);
+      jest.spyOn(github, 'listTags').mockImplementation(async () => validTags);
 
       /*
        * When
@@ -169,6 +165,7 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v2.0.0',
         expect.any(Boolean),
+        false,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -196,9 +193,7 @@ describe('github-tag-action', () => {
           node_id: 'string',
         },
       ];
-      jest
-        .spyOn(utils, 'getValidTags')
-        .mockImplementation(async () => validTags);
+      jest.spyOn(github, 'listTags').mockImplementation(async () => validTags);
 
       /*
        * When
@@ -211,6 +206,53 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v1.3.0',
         expect.any(Boolean),
+        false,
+        expect.any(String)
+      );
+      expect(mockSetFailed).not.toBeCalled();
+    });
+
+    it('does update existing tag when force enabled', async () => {
+      /*
+       * Given
+       */
+      setInput('force_update', 'true');
+      setInput('custom_tag', 'latest');
+      setInput('tag_prefix', '');
+      const commits = [
+        {
+          message: 'feat: some new feature on a pre-release branch',
+          hash: null,
+        },
+        { message: 'james: this should make a preminor', hash: null },
+      ];
+      jest
+        .spyOn(utils, 'getCommits')
+        .mockImplementation(async (sha) => commits);
+
+      const validTags = [
+        {
+          name: 'latest',
+          commit: { sha: '012345', url: '' },
+          zipball_url: '',
+          tarball_url: 'string',
+          node_id: 'string',
+        },
+      ];
+      jest.spyOn(github, 'listTags').mockImplementation(async () => validTags);
+
+      /*
+       * When
+       */
+      await action();
+
+      /*
+       * Then
+       */
+      expect(mockCreateTag).toHaveBeenCalledWith(
+        'latest',
+        expect.any(Boolean),
+        true,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -242,9 +284,7 @@ describe('github-tag-action', () => {
           node_id: 'string',
         },
       ];
-      jest
-        .spyOn(utils, 'getValidTags')
-        .mockImplementation(async () => validTags);
+      jest.spyOn(github, 'listTags').mockImplementation(async () => validTags);
 
       /*
        * When
@@ -257,6 +297,7 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v1.2.4',
         expect.any(Boolean),
+        false,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -282,9 +323,7 @@ describe('github-tag-action', () => {
           node_id: 'string',
         },
       ];
-      jest
-        .spyOn(utils, 'getValidTags')
-        .mockImplementation(async () => validTags);
+      jest.spyOn(github, 'listTags').mockImplementation(async () => validTags);
 
       /*
        * When
@@ -297,6 +336,7 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v1.3.0',
         expect.any(Boolean),
+        false,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -326,9 +366,7 @@ describe('github-tag-action', () => {
           node_id: 'string',
         },
       ];
-      jest
-        .spyOn(utils, 'getValidTags')
-        .mockImplementation(async () => validTags);
+      jest.spyOn(github, 'listTags').mockImplementation(async () => validTags);
 
       /*
        * When
@@ -341,6 +379,7 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v2.0.0',
         expect.any(Boolean),
+        false,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -380,9 +419,7 @@ describe('github-tag-action', () => {
           node_id: 'string',
         },
       ];
-      jest
-        .spyOn(utils, 'getValidTags')
-        .mockImplementation(async () => validTags);
+      jest.spyOn(github, 'listTags').mockImplementation(async () => validTags);
 
       /*
        * When
@@ -395,6 +432,7 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v2.2.0',
         expect.any(Boolean),
+        false,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -425,9 +463,7 @@ describe('github-tag-action', () => {
           node_id: 'string',
         },
       ];
-      jest
-        .spyOn(utils, 'getValidTags')
-        .mockImplementation(async () => validTags);
+      jest.spyOn(github, 'listTags').mockImplementation(async () => validTags);
 
       /*
        * When
@@ -440,6 +476,7 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v1.3.0',
         expect.any(Boolean),
+        false,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -522,6 +559,7 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v1.2.4-prerelease.0',
         expect.any(Boolean),
+        false,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -560,6 +598,7 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v1.2.4-prerelease.0',
         expect.any(Boolean),
+        false,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -600,6 +639,7 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v1.3.0-prerelease.0',
         expect.any(Boolean),
+        false,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -644,6 +684,7 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v2.0.0-prerelease.0',
         expect.any(Boolean),
+        false,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -701,6 +742,7 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v2.2.0-prerelease.0',
         expect.any(Boolean),
+        false,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -746,6 +788,7 @@ describe('github-tag-action', () => {
       expect(mockCreateTag).toHaveBeenCalledWith(
         'v1.3.0-prerelease.0',
         expect.any(Boolean),
+        false,
         expect.any(String)
       );
       expect(mockSetFailed).not.toBeCalled();
@@ -778,9 +821,7 @@ describe('github-tag-action', () => {
           node_id: 'string',
         },
       ];
-      jest
-        .spyOn(utils, 'getValidTags')
-        .mockImplementation(async () => validTags);
+      jest.spyOn(github, 'listTags').mockImplementation(async () => validTags);
 
       /*
        * When
@@ -815,9 +856,7 @@ describe('github-tag-action', () => {
           node_id: 'string',
         },
       ];
-      jest
-        .spyOn(utils, 'getValidTags')
-        .mockImplementation(async () => validTags);
+      jest.spyOn(github, 'listTags').mockImplementation(async () => validTags);
 
       /*
        * When
@@ -856,6 +895,7 @@ describe('github-tag-action', () => {
           node_id: 'string',
         },
       ];
+      jest.spyOn(github, 'listTags').mockImplementation(async () => validTags);
       jest
         .spyOn(utils, 'getValidTags')
         .mockImplementation(async () => validTags);
diff --git a/tests/helper.test.ts b/tests/helper.test.ts
index d56b50be5..3871cb2c8 100644
--- a/tests/helper.test.ts
+++ b/tests/helper.test.ts
@@ -26,6 +26,12 @@ export function setInputs(map: { [key: string]: string }) {
   Object.keys(map).forEach((key) => setInput(key, map[key]));
 }
 
+export function clearInputs() {
+  Object.keys(process.env)
+    .filter((key) => key.startsWith('INPUT_'))
+    .forEach((key) => delete process.env[key]);
+}
+
 export function loadDefaultInputs() {
   const actionYaml = fs.readFileSync(
     path.join(process.cwd(), 'action.yml'),
diff --git a/tests/utils.test.ts b/tests/utils.test.ts
index a305eb5a6..6f153479f 100644
--- a/tests/utils.test.ts
+++ b/tests/utils.test.ts
@@ -64,19 +64,15 @@ describe('utils', () => {
         node_id: 'string',
       },
     ];
-    const mockListTags = jest
-      .spyOn(github, 'listTags')
-      .mockImplementation(async () => testTags);
 
     /*
      * When
      */
-    const validTags = await getValidTags(regex, false);
+    const validTags = await getValidTags(testTags, regex);
 
     /*
      * Then
      */
-    expect(mockListTags).toHaveBeenCalled();
     expect(validTags).toHaveLength(1);
   });
 
@@ -114,19 +110,15 @@ describe('utils', () => {
         node_id: 'string',
       },
     ];
-    const mockListTags = jest
-      .spyOn(github, 'listTags')
-      .mockImplementation(async () => testTags);
 
     /*
      * When
      */
-    const validTags = await getValidTags(regex, false);
+    const validTags = await getValidTags(testTags, regex);
 
     /*
      * Then
      */
-    expect(mockListTags).toHaveBeenCalled();
     expect(validTags[0]).toEqual({
       name: 'v1.2.4-prerelease.2',
       commit: { sha: 'string', url: 'string' },
@@ -163,17 +155,13 @@ describe('utils', () => {
         node_id: 'string',
       },
     ];
-    const mockListTags = jest
-      .spyOn(github, 'listTags')
-      .mockImplementation(async () => testTags);
     /*
      * When
      */
-    const validTags = await getValidTags(/^app1\//, false);
+    const validTags = await getValidTags(testTags, /^app1\//);
     /*
      * Then
      */
-    expect(mockListTags).toHaveBeenCalled();
     expect(validTags).toHaveLength(1);
     expect(validTags[0]).toEqual({
       name: 'app1/3.0.0',