diff --git a/templates/index.liquid b/templates/index.liquid
index a55954f..edb0222 100644
--- a/templates/index.liquid
+++ b/templates/index.liquid
@@ -44,7 +44,12 @@ File: index.liquid
                 {% endif %}
                 <div class="product-info">
                   <h4 class="product-name">{{ product.name }}</h4>
-                  <p class="product-price">{{ product.price_with_currency }}</p>
+                  {% if current_user.is_wholesale? == true %}
+                    {% assign product_price_with_currency = product.wholesale_price_with_currency %}
+                  {% else %}
+                    {% assign product_price_with_currency = product.price_with_currency %}
+                  {% endif %}
+                  <p class="product-price">{{ product_price_with_currency }}</p>
                 </div>
               </a><!-- end .product-link -->
 
diff --git a/templates/show.liquid b/templates/show.liquid
index 2a01db0..40eec59 100644
--- a/templates/show.liquid
+++ b/templates/show.liquid
@@ -144,9 +144,14 @@ File: show.liquid
   // (needs to be in a liquid file)
   {% if product.has_variants? %}
     {% for variant in product_variants %}
+      {% if current_user.is_wholesale? == true %}
+        {% assign variant_price = variant.wholesale_price %}
+      {% else %}
+        {% assign variant_price = variant.price %}
+      {% endif %}
       {% capture first_index %}{{ forloop.index0 }}{% endcapture %}
       window.product_variants[{{ first_index }}] = {
-        "price": "{{ variant.price }}",
+        "price": "{{ variant_price }}",
         "options_text": "{{ variant.options_text }}",
         "image": "{{ variant.featured_image.src }}"
         };