diff --git a/README.md b/README.md
index f3eac2a..0e3747c 100644
--- a/README.md
+++ b/README.md
@@ -1 +1,16 @@
-# work.horse
+# workhorse
+
+## Project Goals
+
+Celery replacement with the following key points
+
+* Simple to use and reason about
+* Minimal feature set, minimal magic
+* Only supports rabbitmq as broker
+* Default settings are geared toward safe task execution (at least once semantics)
+* Built-in simple monitoring (available through CLI and code API)
+
+## Stretch goals
+
+* `not_before` functionality: Schedule a task to run no sooner than a specific time.
+