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  1. real-estate-attribution-analytics real-estate-attribution-analytics Public

    End-to-end marketing attribution model for high-ticket real estate. Features a dynamic two-tier waterfall bridging CRM and Web data. Built with Power BI (advanced DAX, Power Query) and Python (Pand…

    Jupyter Notebook

  2. b2b-marketing-roas-analysis b2b-marketing-roas-analysis Public

    End-to-end marketing analytics project: integrating Yandex Direct & Media Metrics data to calculate LTV-based ROAS

  3. performance-bid-sensitivity-tool performance-bid-sensitivity-tool Public

    A high-performance marketing audit tool built with PostgreSQL and Power BI. Features dynamic bid sensitivity modeling (What-if analysis) and automated data QA to optimize daily Yandex Direct perfor…

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