feat(website): add responsive media tooling for marketing assets

apps/website/scripts/README.md

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+# Website Scripts
+
+## `refresh-ashby-snapshot.ts`
+
+Pulls the latest job postings from Ashby and writes
+`src/data/ashby-roles.snapshot.json`. Invoked by the `Release: Website`
+GitHub Actions workflow; also runnable locally via
+`pnpm --filter @comfyorg/website ashby:refresh-snapshot`.
+
+## `process-videos.sh`
+
+Generates multi-resolution VP9/WebM + H.264/MP4 variants and a poster
+frame for marketing videos using `ffmpeg`. Run **locally** before
+uploading the outputs to `media.comfy.org`; this is not wired into CI.
+
+```sh
+apps/website/scripts/process-videos.sh \
+  ./video-sources \
+  ./dist/videos \
+  "640 960 1280 1920"
+```
+
+### Output
+
+For each source video at `./video-sources/foo.mp4`, you get:
+
+```text
+foo-640.webm   foo-640.mp4
+foo-960.webm   foo-960.mp4
+foo-1280.webm  foo-1280.mp4
+foo-1920.webm  foo-1920.mp4
+foo-poster.jpg
+```
+
+The naming convention is enforced by `buildVideoSources()` in
+`src/utils/video.ts`, which the `<SiteVideo>` Vue component uses to
+emit `<source>` URLs.
+
+### Pairing with `<SiteVideo>`
+
+Once the assets are uploaded, render them with:
+
+```vue
+<SiteVideo
+  name="foo"
+  base-url="https://media.comfy.org/website/marketing"
+  :width="1280"
+  :formats="['webm', 'mp4']"
+  poster="https://media.comfy.org/website/marketing/foo-poster.jpg"
+  autoplay
+  loop
+/>
+```
+
+### `<SiteVideo>` vs `<VideoPlayer>`
+
+- **`SiteVideo`** — lightweight multi-source `<video>` for decorative or
+  autoplay marketing clips. No custom controls, no captions UI.
+- **`VideoPlayer`** — full-featured player with custom scrubber, mute,
+  fullscreen, and caption toggles. Use this for content with subtitles or
+  user-driven playback.
+
+If you need both responsive sources and the rich `VideoPlayer` chrome, the
+two are not yet combined; either pick one or extend `VideoPlayer` to accept
+a source list.
+
+### Encoder choices
+
+- **VP9/WebM** at CRF 32 — preferred by Chrome and Firefox; smaller files.
+- **H.264/MP4** at CRF 23, High profile, `+faststart` — universal fallback,
+  required for Safari iOS.
+- **Poster JPG** at q4 — extracted from t=1s when the clip is long enough,
+  otherwise t=0; scaled to 1280w. Use this as the `poster` attribute so
+  the video shows something while loading.
+
+### Why a single resolution per video
+
+`<source media="...">` inside `<video>` is unreliable across browsers
+(Safari ignores it). The simplest correct strategy is to ship one
+well-sized resolution and let CSS scale it down on smaller viewports.
+The script generates multiple widths so you can pick a different one
+per page (e.g. 1280w for a hero, 640w for a thumbnail), or wire up
+JavaScript-based selection later if metrics demand it.

apps/website/scripts/process-videos.sh

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+#!/usr/bin/env bash
+#
+# Generate multi-resolution VP9/WebM + H.264/MP4 variants and a poster frame
+# for every source video in a given directory. Intended to be run locally
+# before uploading the outputs to media.comfy.org.
+#
+# Usage:
+#   apps/website/scripts/process-videos.sh <input-dir> <output-dir> [widths]
+#
+# Example:
+#   apps/website/scripts/process-videos.sh \
+#     ./video-sources \
+#     ./dist/videos \
+#     "640 960 1280 1920"
+#
+# Defaults to widths "1280" if omitted.
+#
+# Output naming matches buildVideoSources() in src/utils/video.ts:
+#   <name>-<width>.webm
+#   <name>-<width>.mp4
+#   <name>-poster.jpg          (single 1280w poster, suitable for SiteVideo)
+#
+# Requires ffmpeg and ffprobe on PATH. Tested with ffmpeg 6.x and 7.x.
+
+set -euo pipefail
+
+if [[ $# -lt 2 ]]; then
+  cat <<USAGE >&2
+Usage: $0 <input-dir> <output-dir> [widths]
+  widths: space-separated list, e.g. "640 1280 1920" (default: "1280")
+USAGE
+  exit 64
+fi
+
+input_dir=$1
+output_dir=$2
+widths=${3:-1280}
+
+for tool in ffmpeg ffprobe; do
+  if ! command -v "$tool" >/dev/null 2>&1; then
+    echo "error: $tool not found on PATH" >&2
+    exit 127
+  fi
+done
+
+if [[ ! -d $input_dir ]]; then
+  echo "error: input dir not found: $input_dir" >&2
+  exit 66
+fi
+
+mkdir -p "$output_dir"
+
+shopt -s nullglob nocaseglob
+sources=("$input_dir"/*.{mp4,mov,webm,mkv})
+shopt -u nullglob nocaseglob
+
+if [[ ${#sources[@]} -eq 0 ]]; then
+  echo "error: no source videos in $input_dir (looked for .mp4 .mov .webm .mkv)" >&2
+  exit 66
+fi
+
+for src in "${sources[@]}"; do
+  name=$(basename "$src")
+  name=${name%.*}
+  echo "==> $name"
+
+  for w in $widths; do
+    webm_out="$output_dir/${name}-${w}.webm"
+    mp4_out="$output_dir/${name}-${w}.mp4"
+
+    echo "    encoding ${w}w VP9/WebM -> $webm_out"
+    ffmpeg -y -hide_banner -loglevel error \
+      -i "$src" \
+      -vf "scale=${w}:-2:flags=lanczos" \
+      -c:v libvpx-vp9 -b:v 0 -crf 32 -row-mt 1 -tile-columns 2 \
+      -c:a libopus -b:a 96k \
+      -f webm "$webm_out"
+
+    echo "    encoding ${w}w H.264/MP4 -> $mp4_out"
+    ffmpeg -y -hide_banner -loglevel error \
+      -i "$src" \
+      -vf "scale=${w}:-2:flags=lanczos" \
+      -c:v libx264 -crf 23 -preset slow -profile:v high -pix_fmt yuv420p \
+      -c:a aac -b:a 128k \
+      -movflags +faststart \
+      "$mp4_out"
+  done
+
+  poster_out="$output_dir/${name}-poster.jpg"
+  duration_raw=$(ffprobe -v error -show_entries format=duration \
+    -of default=noprint_wrappers=1:nokey=1 "$src" 2>/dev/null || true)
+  if [[ $duration_raw =~ ^[0-9]+([.][0-9]+)?$ ]]; then
+    duration="$duration_raw"
+  else
+    duration=0
+  fi
+  if awk -v d="$duration" 'BEGIN { exit !(d >= 1.0) }'; then
+    poster_seek=1
+  else
+    poster_seek=0
+  fi
+  echo "    extracting poster (t=${poster_seek}s) -> $poster_out"
+  ffmpeg -y -hide_banner -loglevel error \
+    -ss "$poster_seek" -i "$src" \
+    -vframes 1 -vf "scale=1280:-2:flags=lanczos" \
+    -q:v 4 \
+    "$poster_out"
+done
+
+echo "done. upload contents of $output_dir to media.comfy.org."

apps/website/src/assets/marketing/README.md

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+# Marketing Assets
+
+Source images committed here are processed by Astro at build time and emitted
+as multiple formats (AVIF, WebP) at multiple widths (640w, 960w, 1280w, 1920w).
+
+## Usage
+
+Drop a high-resolution source image (PNG or JPG) here, then render it with
+Astro's built-in `<Picture>` component plus the shared defaults:
+
+```astro
+---
+import { Picture } from 'astro:assets'
+import {
+  MARKETING_FORMATS,
+  MARKETING_WIDTHS
+} from '../utils/marketingImage'
+import hero from '../assets/marketing/hero.png'
+---
+<Picture
+  src={hero}
+  alt="ComfyUI workflow preview"
+  formats={[...MARKETING_FORMATS]}
+  widths={[...MARKETING_WIDTHS]}
+  sizes="(max-width: 768px) 100vw, 50vw"
+/>
+```
+
+The component generates a `<picture>` element with `<source>` tags for AVIF
+and WebP, plus an `<img>` fallback. Output files are hashed and emitted under
+`dist/_website/` for long-term caching.
+
+A custom Astro wrapper component is intentionally not provided: Astro's
+discriminated union `LocalImageProps | RemoteImageProps` for `<Picture>` makes
+a thin wrapper that mutates `widths` / `formats` impractical to type safely
+without `as` casts. The shared constants give us the same consistency benefit
+without that cost.
+
+## When to use this vs. `media.comfy.org`
+
+- **Use `src/assets/marketing/`** for static marketing images that are part of
+  page content (hero shots, product imagery, illustrations). Build-time
+  processing gives you AVIF/WebP variants automatically.
+- **Use `media.comfy.org`** for video content, large/changing image libraries
+  (gallery), and anything shared across properties.
+
+## Source image guidelines
+
+- Provide the largest size you'll ever need (≥1920px wide).
+- PNG for screenshots/illustrations with sharp edges; JPG for photographs.
+- Astro will downscale; it will not upscale. Always supply at least 1920w.

apps/website/src/components/common/SiteVideo.vue

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+<script setup lang="ts">
+import { cn } from '@comfyorg/tailwind-utils'
+import { computed } from 'vue'
+
+import { buildVideoSources, videoKey } from '../../utils/video'
+import type { VideoFormat } from '../../utils/video'
+
+const {
+  name,
+  baseUrl,
+  width = 1280,
+  formats = ['webm', 'mp4'],
+  poster,
+  alt,
+  autoplay = false,
+  loop = false,
+  muted = autoplay,
+  controls = false,
+  preload = autoplay ? 'auto' : 'metadata',
+  containerClass,
+  videoClass
+} = defineProps<{
+  name: string
+  baseUrl: string
+  width?: number
+  formats?: VideoFormat[]
+  poster?: string
+  alt?: string
+  autoplay?: boolean
+  loop?: boolean
+  muted?: boolean
+  controls?: boolean
+  preload?: 'auto' | 'metadata' | 'none'
+  containerClass?: string
+  videoClass?: string
+}>()
+
+const sources = computed(() =>
+  buildVideoSources({ name, baseUrl, width, formats })
+)
+const remountKey = computed(() => videoKey(sources.value))
+const decorative = computed(() => !alt && !controls)
+</script>
+
+<template>
+  <div :class="cn('relative', containerClass)">
+    <video
+      :key="remountKey"
+      :class="cn('size-full', videoClass)"
+      :poster
+      :preload
+      :autoplay
+      :loop
+      :muted
+      :controls
+      :aria-label="alt"
+      :aria-hidden="decorative ? true : undefined"
+      playsinline
+    >
+      <source
+        v-for="source in sources"
+        :key="source.src"
+        :src="source.src"
+        :type="source.type"
+      />
+    </video>
+  </div>
+</template>

apps/website/src/utils/marketingImage.ts

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+export const MARKETING_FORMATS = ['avif', 'webp'] as const
+
+export const MARKETING_WIDTHS = [640, 960, 1280, 1920] as const