Hero: engineering-first masthead, retire A/B test#302
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Replace the marketing-firm headline ("Turn Marketing Into a Machine.") with
engineering-first copy aligned to the May 2026 reposition: "Founders ship
MVPs. We ship them to production." Subline foregrounds AWS, Next.js, Python,
and AI agent systems as the technical anchor.
Kill the hero_headline_v1 A/B test entirely. The traffic volume here was
never going to reach significance, and the direction is now decided. Drop
the dynamic(ssr: false) wrapper and loading fallback in HeroSection — no
longer needed without a client-side variant decision. Drop the getVariant
call from tracking.ts session init; the experiment field stays optional on
SessionContext so old stored sessions still parse.
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
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Summary
hero_headline_v1A/B test entirely — traffic was never going to reach significance and the direction is decided. Dropsdynamic(ssr: false)wrapper, loading fallback, and thegetVariantcall from session init.experimentfield stays optional onSessionContextso old stored sessions still parse.Test plan
npx tsc --noEmitclean on top of current mainexperimentfield absent from new sessions is intentional🤖 Generated with Claude Code