Add blog: The $420K Monitoring Bill: What 50 Engineers Actually Pay to Observe

[mallersjamie]

🌙 Midnight Moonshot Blog Post

A math-backed breakdown of what a typical 50-engineer team ACTUALLY pays across their entire observability stack (Datadog + PagerDuty + StatusPage + Sentry + hidden costs).

Key insight: The combined cost ($249K/year) often exceeds what teams spend on the infrastructure being monitored ($180-240K/year).

What makes this post different:

• Real pricing from public pricing pages (Datadog, PagerDuty, Atlassian, Sentry)
• Specific math for a concrete scenario (not hand-wavy estimates)
• Includes hidden costs most comparisons miss (custom metrics overages, engineering overhead)
• Natural OneUptime positioning without being salesy
• Decision framework for when consolidation does/doesnt make sense

SEO targets:

• "observability costs", "monitoring costs", "datadog pricing", "datadog alternatives"

~2000 words, tables, concrete numbers throughout.