Design what disrupts, Build what changes things
This repository contains my professional portfolio showcasing design and product work from 2021-2026.
I'm a UX Designer and Product Manager specializing in design systems, AI-powered products, and user-centered digital experiences. My work spans financial services, SaaS platforms, mobile apps, and e-commerce.
A Design System For Unified Customer Experience
Established a scalable design foundation across the corporate group by implementing a unified design system, enabling consistent user experiences and efficient collaboration among 6 subsidiaries while elevating organizational design maturity.
- Role: Program Owner
- Impact: Unified customer experience across all subsidiaries, 20% improvement in development efficiency
Evaluating AI Design Translation Capabilities
A comparative assessment of AI design tools—Gemini 3 Pro, Claude Sonnet 4.5, and Figma Make Design—evaluating their ability to translate design concepts into functional interfaces across seven key dimensions.
- Role: Researcher
- Focus: AI design translation, Builder Mode workflows
- Link to the presentation
AI Analytics SaaS for MarTech
The platform integrates first-party and advertising data through its GA4 module, uses AI to automate manual analytics processes, and generates actionable insights that drive marketing decisions.
- Role: Product Manager/Owner
- Tech Stack: GA4 integration, AI automation, data analytics
An App for Customer Loyalty Program
Designed and prototyped a loyalty membership app incorporating all sub-brands under Coca-Cola for Hong Kong and Taiwan markets.
- Role: Design System, Information Architecture, Prototype
- Goal: 150,000 monthly active users
An Innovation Business Model for New Product
Conducted user research and product testing to help FamilyMart define their target audience, validate the business model, and position their ready-to-eat product line in market.
- Role: Project Owner, User Research, Design Workshop
- Deliverables: User personas, value positioning, strategic recommendations
New Experience Design for E-Commerce
Redesigned the e-commerce experience for Techforce Group's home living brands through CRM data analysis and strategic UX recommendations.
- Role: User Research, Strategy & Ideation
- Focus: Customer journey mapping, purchasing behavior analysis
View the complete portfolio: Portfolio collection_Lai Yen Ju_2026-已壓縮.pdf
- Design Systems & UI/UX Design
- Product Management & Strategy
- User Research & Testing
- AI/ML Product Design
- Cross-functional Team Leadership
- Workshop Facilitation
Contact: Yen Lai | 2026